If you’re looking to upgrade your beauty routine without spending a lot, e.l.f. Cosmetics, Maybelline and other great picks from Target have you covered. These affordable tools and makeup products do more than you’d expect for the price.
I’ve tried them and found that they perform like higher-priced items—so you don’t have to compromise.
e.l.f. Power Grip Primer Mini
This travel-sized primer smoothes skin, grips makeup, and keeps your foundation in place. For around $7, it does what some $30 primers do. With over 18,000 reviews and a 4.7-star average, Target shoppers clearly agree.
Maybelline Fit Me Matte + Poreless Foundation
At about $9, this foundation offers great coverage for oily-to-normal skin. You get a wide range of shades, and the formula blurs pores and controls shine. One of the best value foundations out there.
Ulta Beauty Collection Single Eyeshadow
For $9 you get a single eyeshadow that glides on smoothly and comes in matte, shimmer or metallic finishes. Great for building a custom palette one shade at a time without overspending.
MCoBeauty Perfect Pout Lip Liner
For under $7 you get a richly pigmented lip liner with a soft glide and a universal nude-pink shade that works with most skin tones. This one helps your lipstick last longer and gives definition without spending a luxury price.
Vaseline Lip Therapy Rosy
At just under $4, this tiny lip therapy stick offers intense moisture and a sheer rosy tint. Ideal for morning runs or busy days when you need something fast and effective.
Dove 0% Aluminum Free Deodorant Stick Travel‑Size
An unexpected beauty find? A good deodorant counts. At approximately $2, this travel size delivers odor and moisture protection with clean feel—an everyday win that doesn’t cost much yet supports a routine you’ll stick to.
up&up Velour & Satin Powder Puffs
For $3.49 you’re getting a 4-count set of soft powder puffs you can rely on. They might not be glamorous, but they give your powder finish a smooth, even look—important when you’re trying to look pulled-together fast.
up&up Basic Cotton Rounds 3‑Pack
At under $6 you pick up three packs of cotton rounds (300 total) useful for toner, nail polish, or makeup removal. A small purchase that saves hassle later when you don’t have to dash to get basics in the middle of your routine.
e.l.f. Holy Strokes Micro‑Fine Brow Pen
This $8 brow pen delivers hair-like strokes and a natural finish—a big plus for shaping and filling brows without sharpening liners or spending a lot. Ideal for honing your go-to brow look on budget.
ColourPop BFF Crème Gel Liner
For $8 you get a long-wear, highly pigmented gel liner that glides on comfortably and keeps up through the day. Excellent for day-to-night looks without paying luxury liner prices.
*This article was developed with AI-powered tools and has been carefully reviewed by our editors.
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